huddl.ai wants to bring more intelligence to online meetings
As the pandemic has shut down in-person meetings, and pushed us online, products like Zoom, Cisco WebEx, Google Meet and Microsoft Teams have become part of our daily lives. Into the fray jumps huddl.ai, a 3.5 year old startup from a serial entrepreneur who wants to bring a dose of artificial intelligence to meeting technology.
Company co-founder and CEO Krishna Yarlagadda says while these companies have introduced the video meeting concept, his startup has a vision of taking it further. “As we move forward. I think the next [era] is going to be about intelligence,” Yarlagadda told TechCrunch.
That involves using AI tools to transcribe the meeting, pull out the salient points and help users understand what happened without pouring over notes to find the key information in a long session. “Primarily there’s a purpose for every meeting, or essentially we’re meeting for outcomes and that’s where Hudl comes in,” he said.
Yarlagadda said that current solutions simply give you a link to a cloud room and everyone involved clicks and enters. Huddl wants to bring some more structure to that whole process. “We’ve developed a very user centric architecture and also added a layer called meeting memory, which essentially captures the core aspects of the meeting, the agenda, action items and moments and then added search,” he explained.
They call the key meeting elements moments, and they involve capturing three key aspects of the meeting: the agenda and collaborative notes participants take during the meeting, screen captures the user takes using a built-in tool, and finally audio, which captures a recording of the meeting. Users can search across these elements to find the parts of the meeting that are most relevant to them.
Further, it integrates with other enterprise applications like Slack or Salesforce to move items discussed during these meetings to applicable tools when it makes sense. “Essentially what we’re trying to do is create a five minute version of your 60 minute meeting that is stored in your memory and that becomes part of your search. Post meeting this content has a life, and through API’s and integrations, we can [share it with the right programs],” he said.
For instance, if it’s an action item in a sales meeting, it would go to Salesforce, and if it is a software bug in an engineering meeting, it could be shared with Jira.
The company was started in 2017, and has raised $8.7 million in seed money to date. It has 50 employees, with 10 in the US and the others in India, and has plans to hire 15-20 additional people this year between the US and India offices.